Log in to your Google Analytics account.Are you already getting Pinterest traffic?īefore you do anything else, get a hold of your Google analytics traffic stats and look through quickly to see if you’re getting any referral traffic already through Pinterest.Ī good way to to do this is to follow these steps: Here are some questions that might help in making that decision: 1. Average time spent on Pinterest per visit: 14.2 minutes.Pinterest’s growth in users outside the U.S.Percentage of Pinterest users that are from outside the U.S.: 40%.Percentage of all US social media users that use Pinterest: 30%.In fact, looking at the statistics, you can see why Pinterest is a social network that most businesses cannot afford to ignore and may even need to take precedence over all your other social media marketing. Is Pinterest the Right Social Media Fit for Your Brand?īefore we talk about growing your audience, however, one of the most important questions to ask for any business or brand is: Is our audience worth growing on Pinterest?Īs of April 2015, Pinterest had 72.8 million users, with 85% of them being women. Schedule your eye-catching pins and save time with Buffer Reach new audiences, schedule content, and measure their performance with Buffer's Pinterest scheduling and analytics tools.

Ready to start building your brand on Pinterest? Let’s talk about some ideas that may work for you. I collected data on how best to answer the question of whether Pinterest is a good fit for you and, if it is, how to grow your brand visibility and audience reach through the platform.

And many brands are considering whether they need to give their Pinterest marketing a bit of a push. With Pinterest now accounting for 25% of retail referral traffic and driving 4x more money per click than Twitter, Pinterest has proven its power as a massively effective place to connect with your audience. He says, of his then move from Des Moines, Iowa, to the Valley: Being close to people that inspire you is a very good first step.įittingly, that’s exactly what his company, Pinterest, now makes possible: Allowing people to get close to the brands, products, and people that inspire them.

Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.

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